Welcome to Inclusion Crowd
"Helping to create organisations that reflect society."
Do you have what it takes to be an EDI Impact Partner?
Get the real EDI-edge for your business
The Inclusion Crowd 'EDI Impact Partner Roadmap' is the sum of hard-lived, hard-won insights from the new wave of international movers and shakers in the EDI space, including best-in-class UK recruiters. All have pooled their collective wisdom into this framework for becoming a knockout recruiter of diverse talent.
Here is an overview of what is addressed at each stage:
At Inclusion Crowd, we work closely with employers and recruiters to help them turn commitment into competitive advantage – helping them to build compliance, capability and credibility.
To request your free copy of the Inclusion Crowd Guide to being an EDI Impact Partner – and to benchmark your EDI maturity, mastery and integrity, and understand where you may already be on the EDI Impact Partner Roadmap - Get in touch today.
If you're serious about change, we're serious about helping
Strategic EDI Transformation
Inclusion Crowd’s Strategic EDI Transformation approach guides organisations in embedding equity, diversity, and inclusion into their core strategy. We focus on driving measurable change, helping businesses align EDI goals with overall operational success to create lasting, meaningful impact that enhances both culture and performance.
Diversity as a Growth Driver
Inclusion Crowd empowers organisations to leverage diversity as a catalyst for growth. By creating inclusive environments that attract diverse talent, we help businesses unlock innovation, enhance team performance, and strengthen their market position—turning diversity into a powerful competitive advantage.
Leadership Development
Inclusion Crowd’s Leadership Development programme equips leaders and managers with the skills and insights needed to foster inclusive, high-performing teams. Through targeted coaching and training, we empower leaders to champion equity, drive cultural change, and inspire innovation, creating a foundation for sustainable growth and success.
Employer of Choice for Diverse Talent
Inclusion Crowd helps organisations become employers of choice for diverse talent. By building inclusive, supportive workplace cultures, we enable businesses to attract, retain, and engage a broad range of talented individuals, ensuring they thrive and contribute to lasting organisational success.
Improved Talent Retention: Culture & Engagement
Inclusion Crowd enhances talent retention by cultivating inclusive cultures and deepening employee engagement. We focus on creating environments where all team members feel valued and supported, reducing turnover and building stronger, more resilient organisations poised for sustained success.
Client & Consumer Value Creation
Inclusion Crowd’s approach to EDI goes beyond internal impact, driving value for clients and end users alike. By fostering diverse and inclusive teams, we help organisations better understand and serve a broad range of customer needs, enhancing client satisfaction, loyalty, and overall market competitiveness.
Expert EDI Guidance: Consultancy & Data Management
Inclusion Crowd offers specialised EDI consultancy and data management services to help organisations navigate complex inclusion challenges. With data-driven insights and tailored strategies, we support businesses in making informed, impactful decisions that drive measurable EDI outcomes and foster lasting cultural change.
DEI isn't working - It's time to do things differently
Get the real EDI-edge for your business …with the Inclusion Crowd EDI Impact Partner Roadmap
Get the real EDI-edge for your business
…with the Inclusion Crowd EDI Impact Partner Roadmap
- Employers are under increasing pressure to diversify their workforces - socially, politically and legislatively.
- At the same time, they are increasingly cognisant of the commercial benefits of equity, diversity and inclusion (EDI) best practice.
- Forward-thinking employers are going after EDI hard, translating their intentions into ambitious expectations for current and future recruitment partners. Many recruitment firms are at risk of being caught unawares or left behind.
- A structured, strategic and accessible 'inside-out' approach to building and embedding commitment, capability and credibility can help recruiters master EDI on behalf of clients and candidates whilst bringing in the broader benefits for themselves as well.
- By adopting the 'EDI Impact Partner Roadmap' from Inclusion Crowd, recruiters are evolving from yesterday's run-of-the-mill RPO into tomorrow's EDI Impact Partner of choice.
"DEI Isn't Working"
Traditional DEI approaches are falling short, costing companies time, money, and credibility. If your DEI efforts are simply box-ticking exercises or performative gestures, you’re not making the impact your business needs. At Inclusion Crowd, we’re rethinking DEI from the ground up with evidence-based, actionable strategies that drive real results. Don’t settle for ineffective training and surface-level solutions—discover a DEI approach that’s measurable, impactful, and directly tied to your commercial success.
"The Official Inclusion Certification Mark"
At Inclusion Crowd, we are proud to be the official home of the Licence to Recruit, the only certification mark for inclusion and diversity within the recruitment cycle.
Watch the video below to find out more...
Why partner with us?
Recruitment companies today face the challenge of adding real value for their clients while attracting the widest, most diverse talent pools. But becoming an expert in Equality, Diversity, and Inclusion (EDI) can feel overwhelming. That’s where Inclusion Crowd comes in.
By partnering with us, you gain the EDI expertise to:
- Win high-margin business: Stand out in competitive bids by demonstrating a true commitment to inclusive hiring.
- Attract diverse talent pools: Engage the widest range of candidates, enhancing the quality of your talent offerings.
- Delight clients and candidates alike: Foster trust and satisfaction by aligning with your clients’ values and building inclusive workplaces.
Let’s turn EDI into your competitive edge.
Get in touch to explore how Inclusion Crowd can support your growth.
When you work with external recruitment companies, you need partners who genuinely understand and value Equality, Diversity, and Inclusion (EDI)—not just ones who talk the talk. With Inclusion Crowd’s Licence to Recruit certification, you gain the assurance that your recruitment suppliers are not simply “checking the EDI box” but actively integrating these principles into their hiring practices.
The Licence to Recruit holds companies to a high standard, ensuring they:
- Attract diverse, top-quality talent aligned with your business goals.
- Enhance your brand by demonstrating an authentic commitment to inclusion.
- Drive measurable value—so you’re not left with suppliers that talk a good game but fail to deliver.
In today’s competitive landscape, partnering with underperforming recruitment companies isn’t an option. Make sure your recruitment suppliers are trusted, certified, and truly adding value with Inclusion Crowd’s Licence to Recruit.
As a HR leader, you’re at the forefront of driving Equality, Diversity, and Inclusion (EDI) within your organisation. Yet, translating these values into everyday operational practices is a complex challenge—especially when operational teams may struggle to see EDI as a core driver of business success.
Securing buy-in from operations often means demonstrating how EDI aligns with their goals, from boosting productivity to enhancing team cohesion and innovation. But without the right support, EDI efforts can easily stall.
Partnering with Inclusion Crowd makes it easier to:
- Bridge HR and Operations: With our expert guidance, you’ll have the tools to show operational teams how EDI enhances productivity, improves engagement, and drives team performance, making EDI a clear business priority.
- Create measurable, lasting impact: Our Licence to Recruit certification and EDI strategies are designed to integrate seamlessly into recruitment and talent practices, helping you set and track specific goals that resonate with operational leaders.
- Build a culture of inclusive leadership: We provide training and support to empower managers and leaders at all levels to embed EDI into their daily interactions and decisions, creating an environment where inclusion is the foundation of high performance.
By partnering with Inclusion Crowd, you can confidently drive EDI from strategy to execution, securing buy-in across departments and positioning your organisation as a leader in inclusion. Ready to transform EDI into a competitive edge that aligns with every part of your business? Discover how Inclusion Crowd can support your goals.
We understand you’re focused on growth, profitability, and building a resilient, high-performing organisation. But in today’s market, EDI (Equality, Diversity, and Inclusion) is more than a "nice-to-have"—it's a strategic asset that can transform your business.
However, without the right partners, EDI can remain a superficial initiative, lacking the operational traction needed to drive true value.
With Inclusion Crowd we understand:
- Understand your operational needs, embedding EDI directly into your talent strategy to boost team performance and innovation.
- Support your growth goals by attracting diverse, top-tier talent that aligns with your vision and values.
- Drive measurable, profitable change with EDI that resonates across all levels of your business.
- Build confidence in EDI: Our tools and guidance ensure your leaders feel prepared to drive inclusive practices across the organisation.
- Strengthen leadership capability: We offer tailored support to help your teams understand and implement EDI in ways that align with business goals.
- Achieve sustainable change: By embedding EDI into your talent strategy, you create a foundation for long-term growth and a competitive edge.
Don’t settle for EDI talk without action. Partner with Inclusion Crowd to ensure you deliver real, operationally aligned EDI impact.
As a Finance Director, you’re focused on maximising ROI and ensuring every initiative drives measurable impact. In today’s landscape, Equality, Diversity, and Inclusion (EDI) isn’t just a compliance box to tick—it’s a powerful driver of profitability, talent retention, and operational efficiency.
However, without the right expertise, EDI efforts can fall flat, lacking clear metrics and financial justification.
With Inclusion Crowd, you gain partners who deliver tangible EDI value:
- ROI on EDI investments: By aligning EDI with financial goals, we help you capture the direct benefits of inclusive hiring practices.
- Enhanced recruitment effectiveness: Certified suppliers attract diverse, top-quality talent that strengthens your organisation’s performance.
- Data-driven insights: We equip you with the metrics to track EDI impact, demonstrating measurable outcomes and justifying continued investment.
Invest in EDI with confidence. Discover how Inclusion Crowd’s can make EDI a valuable, measurable asset for your organisation.
As an L&D professional, you’re dedicated to building skills and capabilities that drive growth and innovation across your organisation. In today’s workplace, mastering Equality, Diversity, and Inclusion (EDI) is critical—not just for compliance, but for creating a thriving, high-performing team culture.
However, developing the right EDI skills can be complex without the right tools and resources.
With Inclusion Crowd's tailored EDI training solutions, we can help you:
- Embed EDI into your learning programs: Equip your workforce with the skills and confidence needed to champion inclusion at every level.
- Empower leaders and managers: Provide training that enables leaders to foster inclusive environments, manage diverse teams, and drive sustainable change.
- Measure and demonstrate impact: Track the effectiveness of EDI learning initiatives, showing clear progress and value to the organisation.
Make EDI a core component of your L&D strategy. Learn how Inclusion Crowd can support your EDI learning goals and strengthen your team’s capabilities.
If you're in charge of sales, you know that clients today expect more than just great products and services—they’re looking for partners who reflect their values, including a strong commitment to Equality, Diversity, and Inclusion (EDI).
Demonstrating genuine EDI expertise can set your team apart, helping you win high-value clients and build long-lasting relationships.
With Inclusion Crowd’s Licence to Recruit certification, we support your sales goals by:
- Boosting your competitive edge: Certified EDI practices position your company as a progressive, value-driven partner that clients trust
- Strengthening client relationships: Show your clients that your commitment to diversity aligns with their values, increasing loyalty and partnership opportunities.
- Opening doors to new markets: Inclusive, diverse teams can better understand and serve a broad range of client needs, enabling your sales team to break into new markets and demographics.
Transform EDI from a compliance checkbox into a sales advantage. Find out how Inclusion Crowd can help you win more high margin business.
As a risk manager, ensuring your organisation’s resilience and reputation is a top priority. With clients and stakeholders increasingly scrutinising Equality, Diversity, and Inclusion (EDI) practices, overlooking EDI can expose your business to reputational, financial, and compliance risks.
Aligning with trusted EDI-certified partners minimizes these risks, ensuring your organization remains competitive, compliant, and trusted.
With Inclusion Crowd, we help you manage EDI-related risks by:
- Ensuring compliance and reducing liability: Certified recruitment partners follow rigorous EDI standards, helping you avoid legal and reputational pitfalls.
- Protecting your brand: Demonstrate a clear commitment to inclusion, reducing the risk of reputational damage due to unintentional biases or oversight.
- Strengthening risk mitigation through diversity: Diverse and inclusive teams are more adaptable, innovative, and resilient, improving your organisation’s overall risk profile.
- Reducing talent acquisition risk: Certified recruitment partners attract diverse, high-quality candidates, ensuring you have the talent needed to drive growth.
- Mitigating the risk of stagnation: Diverse teams foster innovation, bringing fresh perspectives that keep your organisation agile and ahead of the curve.
- Maintaining your competitive edge: Show clients and stakeholders your commitment to inclusion, building trust and staying competitive in an increasingly diverse market.
Reduce your EDI-related risks with confidence. Learn how Inclusion Crowd can protect and enhance your organization’s reputation and resilience.
As a hiring manager, your goal is to attract and retain top talent, but creating a truly inclusive, high-performing team can be challenging. Candidates today are looking for workplaces that value diversity, equity, and inclusion (EDI).
If EDI isn’t part of your recruitment strategy, you risk missing out on the best candidates, damaging your team’s performance, and ultimately falling behind competitors.
With Inclusion Crowd, we support hiring managers by:
- Attracting diverse, top-tier talent: Certified recruitment partners help you reach the widest talent pools, giving you access to skilled candidates who enhance team dynamics and innovation.
- Enhancing team performance and retention: Inclusive teams perform better and stay longer, reducing costly turnover and building a more resilient workforce.
- Supporting your EDI goals: Gain confidence that your recruitment partners align with your organisation’s values, delivering candidates who fit your culture and contribute to a thriving workplace.
Set your team up for success with trusted EDI-certified recruitment partners. Learn how the Licence to Hire from Inclusion Crowd can elevate your hiring strategy.
10 Killer Questions to Ask - Are You Faking EDI?
Get the real EDI-edge for your business …with the Inclusion Crowd EDI Impact Partner Roadmap
1. What is your own company’s diversity like?
Can you provide data on the diversity of your internal team at all levels, including leadership positions? If a recruitment company isn’t diverse internally, how can they truly deliver diversity to their clients?
2. Do you have a structured DEI plan, and can you share it with us?
A real DEI commitment comes with a clear, structured plan. Ask if they have a formal DEI strategy that they are actively following and can demonstrate current vs expected performance.
3. How do you target and attract diverse candidates?
Ask them about their methods. Do they actively engage with diverse talent pools or just rely on broad, traditional recruitment channels? How intentional are they in reaching underrepresented groups?
4. What is your candidate drop-out rate, and how do you address it?
A high drop-out rate could indicate a lack of inclusivity in the recruitment process. Ask them to provide data on candidate drop-out rates and explain how they manage these situations.
5. How do you ensure inclusive job advertising?
Ask them for examples of job advertisements they’ve placed and whether they use inclusive language to attract diverse talent. Can they provide evidence of how they tailor job ads to appeal to different demographics?
6. What DEI training have your recruiters undergone?
Ask for specific examples of DEI training their staff has undergone. Are employees equipped to recognise unconscious bias? Do they have the skills to engage meaningfully with candidates from diverse backgrounds? More importantly, is this training a one-off initiative or part of a broader, ongoing commitment? What you should be looking for is inclusion being woven into onboarding, continuous professional development, and a requirement for all people management and leadership positions. This should be embedded as a core component of the company's long-term training strategy.
7. Can you provide evidence of DEI in your recruitment outcomes?
Ask them to provide statistics on their placements. How diverse are the candidates they’ve successfully placed in roles, and can they back this up with hard data?
8. What is your gender pay gap and ethnicity pay gap?
If they don’t know their own pay gaps, that’s a red flag. Any recruitment company serious about DEI should be transparent about these metrics and actively working to address any disparities.
9. How do you ensure the culture of your clients is inclusive?
It’s not just about placing diverse candidates; it’s about ensuring they succeed. Ask them how they assess the inclusivity of their clients and how they ensure diverse candidates are set up for success.
10. What’s your approach to long-term DEI commitments with clients?
DEI is not a one-off exercise. Ask them how they work with clients over time to track progress, ensure continued commitment, and embed inclusivity into long-term recruitment strategies.
"Stop wasting your money"
Clients increasingly expect recruitment firms to provide diverse candidates and demonstrate inclusive hiring practices. They want more than just a shortlist of qualified candidates—they want candidates who reflect the rich diversity of society.
But here’s the disconnect: Most recruitment agencies fail to deliver. While they might champion DEI in their marketing, their actual delivery often falls short. This has left clients frustrated, confused, and increasingly skeptical about which recruitment partners they can trust.
Many HR leaders have no way of determining whether their recruitment provider is truly committed to DEI or if it’s just performative.
The Solution: The Licence to Recruit Certification Mark—A New Standard for DEI
At Inclusion Crowd, we recognise that it’s nearly impossible for clients to compare recruitment providers on their DEI efforts. That’s why we created the Licence to Recruit Certification Mark—the most in-depth analysis of DEI within recruitment agencies. It’s essentially a DEI credit score for recruitment firms, giving businesses a clear, evidence-based way to separate the talkers from the doers.
Our Licence to Recruit assesses agencies on six core pillars:
- Workforce Representation: Does the recruitment firm reflect diversity within its own workforce? Are they walking the talk?
- Inclusive Hiring Processes: Are the firm’s internal hiring processes free from bias? How are diverse candidates treated?
- Candidate Sourcing: How broad is the agency’s talent pool? Are they leveraging diverse networks or relying on outdated methods?
- Transparency and Reporting: Does the firm track and report on its DEI performance? Are they honest about their shortcomings?
- Retention and Development: Are they placing diverse candidates in environments where they can succeed? Do they follow up on long-term retention?
- Training and Accountability: How often does the firm train its staff on DEI issues, and how seriously do they take accountability?
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