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Partnership-as-a-Service (PaaS)

Recruitment is broken, what are businesses doing to fix it?

Businesses are fighting a skills shortage as two massive shifts are happening at once - a rapidly ageing population with fewer young people entering the workforce and generative AI changing how candidates and employers tackle recruitment. With big investments at stake, how do companies find the right candidates?  #recruitment #companies 

What is Partnership-as-a-Service (PaaS)?

A partnership service model delivered through Inclusion Crowd, enabling recruitment companies to offer practical, people-focused solutions that address the growing expectations of modern clients and candidates.


Problem It Solves


 - Client expectations of suppliers have evolved, many recruiters haven’t

Procurement, HR, and leadership teams are now choosing partners based on alignment with purpose, inclusion, and impact, not just price or speed.


 - Millennial and Gen Z leaders are reshaping what good looks like

They demand suppliers who understand ESG, care about representation, and deliver genuine impact, not performative fluff.


 - Candidates behave like conscious consumers, because they are 

Today’s talent makes decisions based on brand values, social justice, transparency, and lived culture, not just job specs.


 - Many firms still don’t reflect the society they recruit from
Clients and candidates are looking for credibility, not contradiction.


 - Most still sell a transactional service in a relational world
Partnership is the new differentiator, value is measured in depth, not speed.


 - When feedback comes, it’s too late, the client has already moved on
You’re hearing “we need to talk” after the decision has already been made. If you’re not in constant dialogue with the client, you’re already being replaced.


 - AI is removing recruiter value at the surface level
Speed and sourcing are being automated. Relationships, insight, and added value are the only defensible ground left.



Target Audience


  • Recruitment Owners and Founders
  • FD, CFO, COO, HRD
  • Client Services and Delivery Leads
  • Key Account Directors
  • Strategic Partnerships and Growth Teams
  • Supplier Relationship Managers


Strategic Framing


  • Positions your recruitment firm as a high-value, modern partner, not just a CV vendor
  • Gives clients meaningful, measurable support on culture, retention, onboarding, and management
  • Creates shared experiences and certifications that deepen relationships and increase loyalty
  • Opens up more stakeholders, beyond HR, and expands account potential
  • Enables proactive, ongoing relationship management, not reactive damage control
  • Adds purpose, credibility, and social value to your brand, aligned with ESG-conscious buyers
  • Generates recurring income without building new services in-house


You provide your clients with a range of additional people and culture services , and real-time support, directly from us, or branded as your own.


  • We deliver it.
  • You earn revenue, insight, and loyalty.

Win business, retain clients, and futureproof your reputation by offering a new standard in recruiter-client partnership, one built on trust, insight, and real added value.

Client Added-Value

The Problem

The Opportunity

The Opportunity

Recruiters are already on the back foot:


❌  Many firms still don’t reflect the society they recruit from
Clients and candidates are looking for credibility, not contradiction.


❌  Most still sell a transactional service in a relational world
Partnership is the new differentiator, value is measured in depth, not speed.


❌  When feedback comes, it’s too late, the client has already moved on
You’re hearing “we need to talk” after the decision has already been made.


❌  You’re reacting to silence instead of building trust proactively

If you’re not in constant dialogue, you’re already being replaced.
 

It’s not them. It’s you.


You partner with Inclusion Crowd to offer your clients something no agency has ever done at scale:


✅ Support beyond the hire


✅ Tools that fix real workforce problems


✅ Shared certification pathways


✅ Live feedback on your performance


✅ Authentic, credible, socially conscious value



It’s not DEI by PowerPoint.
It’s not a marketing badge.

It’s real action, real results, and recurring revenue, all built for you, delivered by us, and branded

The Opportunity

The Opportunity

The Opportunity

(PaaS) Partnership-as-a-Service, is your answer.


It’s not theatre


It’s a fully-managed service delivered by Inclusion Crowd that you offer under your brand


It gives your clients:


  • Strategic, socially-conscious workforce support
     
  • Toolkits, training, and certification that prove you get it
     
  • Real-time feedback loops and partnership intelligence
     
  • A supplier who is as serious about their people as they are
     

It gives you:


  • Commissionable services you don’t have to deliver
     
  • Total visibility across HR, hiring managers, and leadership
     
  • Relationship tools that prevent drift, silence, and churn
     
  • New doors to open, new conversations to have, and new problems to solve
     
  • The ability to move from “preferred supplier” to embedded partner

make (Paas) work for me?

24 Client Pain Points You Can Now Solve

Retention & Turnover

Onboarding Experience

Onboarding Experience

They’re losing great people and don’t know why, or how to stop it.

Onboarding Experience

Onboarding Experience

Onboarding Experience

New hires are disengaging early because onboarding is rushed, inconsistent, or manager-led with no structure.

Manager Capability

Onboarding Experience

Manager Capability

Line managers are struggling to lead, give feedback, or handle performance confidently.

Attrition Hotspots

Progression & Promotion

Manager Capability

Certain teams or roles keep losing talent, but no one’s looking at culture or team dynamics.

Progression & Promotion

Progression & Promotion

Progression & Promotion

Employees feel stuck or overlooked, there’s no transparent path to grow.

Culture Misalignment

Progression & Promotion

Progression & Promotion

Values sound great on posters, but behaviour on the ground doesn’t match.

Feedback Avoidance

Burnout & Absenteeism

Succession Planning

Employees aren’t giving or receiving useful feedback, conversations feel risky, personal, or just don’t happen.

Succession Planning

Burnout & Absenteeism

Succession Planning

They’ve got key roles with no one ready to step up, and no plan in place.

Burnout & Absenteeism

Burnout & Absenteeism

Burnout & Absenteeism

People are exhausted, overwhelmed, and quietly disengaging from the business.

Inclusion Gaps

Inconsistent People Practices

Burnout & Absenteeism

The leadership team looks nothing like the workforce, or the customer base.

Hiring Misfires

Inconsistent People Practices

Inconsistent People Practices

They’re recruiting based on urgency or instinct, not structured, values-aligned processes.

Inconsistent People Practices

Inconsistent People Practices

Inconsistent People Practices

One team runs like a dream. Another is in chaos. The employee experience is a postcode lottery.

Silence Between Surveys

No Shared Definition of “Good”

Silence Between Surveys

They only hear how people feel once a year, and by then, it's already too late.

Psychological Safety

No Shared Definition of “Good”

Silence Between Surveys

Employees won’t challenge, speak up, or share hard truths, especially with senior leadership.

No Shared Definition of “Good”

No Shared Definition of “Good”

No Shared Definition of “Good”

Managers across the business define performance, leadership, and culture in wildly different ways.

Supplier Relationship Drift

No Shared Learning or Language

No Shared Definition of “Good”

They don’t know how well their external partners are really performing, and they don’t have a way to course-correct in real time.

No Shared Learning or Language

No Shared Learning or Language

No Shared Learning or Language

HR, hiring managers, and recruitment partners are all trying to solve the same problems in isolation, with different vocabularies and no alignment.

Great Ideas Die in the Middle

No Shared Learning or Language

No Shared Learning or Language

Execs talk change. Middle managers quietly block it.

Underperformance Is Tolerated

Whispers of Discrimination or Bias

No ROI from Internal Initiatives

They avoid hard conversations because managers don’t feel equipped or supported.

No ROI from Internal Initiatives

Whispers of Discrimination or Bias

No ROI from Internal Initiatives

They’ve done workshops and off-sites, but have nothing to show for it six months later.

Whispers of Discrimination or Bias

Whispers of Discrimination or Bias

Performative Culture Without Substance

Issues are raised informally, inconsistently, or not at all, putting trust and reputation at risk.

Performative Culture Without Substance

Performative Culture Without Substance

Performative Culture Without Substance

They talk about values, wellbeing, and purpose, but it doesn’t show up in how they hire, promote, or listen.

Change Fatigue Is Real

Performative Culture Without Substance

Change Fatigue Is Real

They’ve had one too many transformations. People are done.

Siloed Delivery

Performative Culture Without Substance

Change Fatigue Is Real

HR, L&D, TA, and Ops are each running their own plans, with no shared direction or accountability.

Deliver More. Win More. Keep More.

Find out more

Everything You Can Start Delivering to Clients Right Now

  • Here’s What You Can Walk Into Client Meetings With Tomorrow
  • Turn “We’re Reviewing Suppliers” into “We Need You”
  • Outsell, Outlast, Outperform, with These Services Behind You

Help your client fix broken leadership behaviour, confusion at the top, or a gap between values and what’s actually happening.


  • Spot reputational and trust risks early and advise the board  


  • Give execs a clear plan to lead people and culture well  


  • Align leadership behaviour with company values  


  • Support leaders under pressure to respond with credibility  


  • Coach execs to lead with emotional intelligence and self-awareness


  • Help senior teams show up in ways that build trust, not just control 


When your client’s culture looks messy or performative, help them turn it into something trackable, structured, and safe.  


  • Measure what matters when it comes to culture and people  


  • Turn raw data into insight leaders can act on  


  • Check physical spaces, websites, and systems for hidden barriers  


  • Flag DEI-related risk before it becomes a public problem  


  • Track how the business is (or isn’t) delivering on culture promises  


  • Fix outdated or biased policies that cause trust issues


Help clients get honest feedback from their people, fix team dysfunction, and create the kind of culture people want to stay in.


  • Run safe reset sessions for toxic or broken teams  


  • Host confidential listening labs to surface real issues  


  • Make their employee networks work like a strategy, not a side hustle  


  • Uncover hidden cultural tension before it explodes  


  • Train leaders and teams on everyday inclusion and trust  


  • Review customer journeys for exclusion or emotional missteps


Help clients build a hiring process that is fair, inclusive, and designed to attract and retain the people they actually want.


  • Align HR, TA, and hiring managers into one joined-up process  


  • Train managers to hire confidently, not just show up to interviews  


  • Test the candidate experience (as a mystery applicant)  


  • Give managers a toolkit with everything they need to hire well  


  • Certify inclusive hiring practices with Licence to Recruit™  


  • Fix agency relationships and improve supplier performance


Help your clients show up well externally, through messaging, events, and reputation, so they’re known for doing this properly, not just saying it. 


  • Advise on culture and inclusion comms during a crisis  


  • Align brand voice with values across all channels  


  • Give internal teams plug-and-play campaign packs  


  • Bring in powerful speakers to shift mindset or mark key moments  


  • Help clients understand their sector’s EDI expectations  


  • Track their reputation and how they compare to others  


  • Position them as thought leaders, not followers  


  • Design events, webinars, and roundtables that open doors and build partnerships


Step-by-Step Partnership Process

Step 1: Discovery & Alignment


  • Introductory session to understand your business, client base, challenges, and positioning
     
  • Define where and how PaaS can add value to your existing offers
     
  • Agree strategic positioning: lead gen tool, value add, revenue stream, or client stickiness lever
     

Step 2: Service Menu Customisation


  • Select the full range of services to be offered under your brand (from toolkits to certifications)
     
  • Choose whether to white-label or co-brand (visual, language, and narrative alignment)
     
  • Map your internal services (CV reviews, interview coaching, onboarding prep) for in-platform upsell
     

Step 3: Revenue & Commission Agreement


  • Commission percentage and payment structure confirmed
     
  • Decide how commissions can be reinvested or offset (e.g. free services for clients, loyalty rewards)
     

Step 4: Onboarding & Enablement


  • You receive onboarding training, tools, and a playbook to activate the offer with clients
     
  • Access to ready-made marketing and sales materials
     
  • Your team is supported with messaging, scripts, and positioning guidance


Step 5: Client Introduction & Value Proposition


  • You offer PaaS to new or existing clients as an added-value service at no extra cost
     
  • Clients are introduced to the suite of support available through your firm
     
  • Inclusion Crowd remains behind the scenes, we deliver, you get the credit
     

Step 6: Client Needs Discovery


  • Client identifies key people priorities (e.g. onboarding, attrition, wellbeing, team leadership)
     
  • You match them to services and pathways within the PaaS offer
     
  • Client selects toolkits, learning journeys, or certification access accordingly
     

Step 7: Support Delivery


  • Inclusion Crowd delivers the service under your banner (live sessions, templates, coaching, diagnostics)
     
  • You stay in close contact with the client, checking in on value and next steps
     

Step 8: Relationship Intelligence


  • You receive live feedback and engagement data:
     
    • What services they’re using
       
    • Which managers are engaged
       
    • Where value is being created
       
    • Any early warning signals or dissatisfaction
       
  • You address concerns proactively, not after damage is done


Step 9: Upselling & Expansion


  • Clients can make in-service purchases: live workshops, advanced diagnostics, additional licences
     
  • You earn commission on every purchase—without delivering anything yourself
     
  • You can also offer your own services (CV prep, coaching) in partnership with the platform
     

Step 10: Certification & Relationship Strengthening


  • Clients complete Licence to Hire
     
  • Your consultants or account leads complete Licence to Recruit
     
  • Joint learning sessions build real connection, trust, and long-term alignment
     
  • Clients see you as a values-aligned partner—not just a vendor
     

Step 11: Retention & Referral


  • Clients see the ROI in retention, management, engagement, and supplier performance
     
  • Renewals become easier
     
  • You’re positioned to win new business, upsell within accounts, and attract like-minded clients


If you're still here - we need to talk

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