Inclusion Crowd
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Clients & Communications

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1. Risk & Reputation Response

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2. Brand Voice Alignment

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3. Internal Campaign Toolkits

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4. Inspirational Speakers

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5.Inclusive Product & Services

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6.Culture & People Integration

People don’t judge your values by your policies.
They judge them by how you communicate under pressure.


By how your brand speaks to lived experience.
By whether your campaigns ring true, or ring hollow.


In today’s world, your internal and external voice isn’t just marketing.


  • It’s cultural currency.
  • It’s employer brand equity.
  • It’s your risk position.
  • It’s your credibility.


We work with organisations who understand that inclusion isn’t a one-off statement. It’s a message you reinforce, or undermine, every time you speak.


If your comms don’t align with your culture, your people already know.
If your brand voice doesn’t reflect your workforce, your candidates already feel it.


And if you only show up when it’s Black History Month or Pride, the silence the rest of the year says more than any campaign ever could.

Learn More

So here’s the question:
Are your communications helping you build trust, or break it?


Explore our Clients & Communications offer suite or book a discovery call and let’s make sure your message matches your mission.

Strengthen relationships

1. Inclusion Risk & Reputation Response

Protect your reputation and restore trust with clear, credible, and values-aligned messaging when it matters most.


What It Is


A rapid response and reputation management service for organisations facing internal backlash, public scrutiny, or communications missteps related to DEI, culture, or people issues. Designed to support executive teams, HR, and comms functions under pressure.


Problem It Solves


  • Mishandled statements or silence during cultural flashpoints


  • Internal discontent spilling into external reputational damage


  • Leadership paralysis under scrutiny or stakeholder pressure


  • Reactive comms with no recovery plan


  • Lack of credible narrative or trusted internal voice


Target Audience


  • Executive Teams
  • HR, Comms, and Legal
  • People Directors and DEI Leads


Brands under internal or external pressure around inclusion, culture, or conduct


Strategic Framing


  • This offer acts as your DEI comms crisis unit, giving your organisation a calm, credible, and structured response capability when culture, inclusion, or leadership behaviour are under scrutiny.
  • Supports leaders to take accountability without panic
  • Aligns messaging with brand, legal, and risk priorities
  • Protects public reputation and internal trust
  • Provides safe, swift recovery language rooted in values and responsibility
  • Moves organisations from performance damage to integrity repair

✅   Candidate Experience Scorecard
✅   Journey Breakdown by Stage (Apply, Comms, Interview, Feedback)
✅   Risk & Reputation Indicators
✅   Language, UX, and Inclusivity Findings
✅   Quick-Win Fixes & Strategic Recommendations


✅   Live comms war-room session

✅   Internal sentiment analysis or digital feedback review

✅   Leadership narrative coaching

✅   Comms strategy alignment with Legal/Risk

✅   Trust rebuild roadmap with milestone comms


2. Brand Voice & Inclusion Alignment

Build a communications system that earns trust, not just attention.


What It Is


A strategic audit and refresh of your brand’s internal and external messaging to ensure inclusion is embedded, not just implied. We review your tone of voice, campaign language, visual identity, and cultural alignment to help you communicate authentically, consistently, and credibly.

The goal: language that reflects the reality of your workforce, the values of your brand, and the expectations of your audience, without falling into tokenism or fear.


Problem It Solves


  • Inclusion messaging feels generic, disconnected, or performative
     
  • Internal culture and external comms don’t match
     
  • Language and visuals lack representation or nuance
     
  • Teams avoid inclusive comms for fear of “getting it wrong”
     
  • Campaigns miss the mark or alienate key audiences
     

Target Audience


  • Marketing and Brand Teams
  • Internal Communications Leads
  • HR and DEI Strategy Owners
  • Employer Brand, ESG, and People Comms Managers
     

Strategic Framing


  • Aligns internal and external voice with organisational values and culture
  • Moves your brand from performative to credible
  • Reduces reputational risk and builds stakeholder trust
  • Supports campaign effectiveness and audience alignment
  • Strengthens internal-external narrative consistency across the year

✅   Inclusive Language Guidelines
✅   Visual & Representation Audit Summary
✅   Campaign Messaging Checklist
✅   Internal vs External Narrative Alignment Report
✅   Inclusive Comms Planning Templates


✅   Comms Team Training or Executive Briefing

✅    ERG or Lived Experience Panel Feedback

✅    Messaging Templates for Awareness Campaigns

✅    Internal/External Culture Voice Sync Session


3. Internal Campaign Toolkits

Plug-and-play inclusion campaign kits that help ERGs, HR, and Comms teams activate high-impact messaging, without burning out.


What It Is


A ready-to-deploy set of inclusion-themed campaign kits that align with key calendar moments, cultural priorities, or internal initiatives.


Each toolkit includes editable content, suggested messaging, and activation prompts, designed to take the pressure off internal teams and bring your culture to life with consistency and credibility.


Problem It Solves


  • Awareness campaigns feel flat, last-minute, or tokenistic
     
  • ERGs and Comms teams are overstretched or under-resourced
     
  • Campaign quality and messaging consistency varies across departments
     
  • Inclusion moments are missed or mishandled
     
  • Internal engagement drops due to generic or disconnected messaging
     

Target Audience


  • Internal Communications Teams
  • HR and DEI Leads
  • ERG Chairs and Network Leads
  • Employer Brand and People Engagement Managers
     

Strategic Framing


  • Supports internal engagement without exhausting teams
  • Provides professionally designed, on-brand campaign content
  • Keeps inclusion messaging aligned, strategic, and culturally relevant
  • Empowers ERGs and DEI teams with the tools to lead internal campaigns
  • Builds trust and interest across the employee base—not fatigue

✅  Awareness Month Campaign Content (e.g. Pride, Black History Month, Disability Inclusion)
✅  Editable Slides, Posters, Email Copy, and Social Graphics
✅  Campaign Activation Checklist
✅  Messaging Prompts for ERGs, Sponsors, and Managers
✅  Calendar Planning Template
✅  Internal Engagement Tracker Template


✅  Fully Branded Campaign Pack
✅  ERG Co-Design or Review Session
✅  Campaign Launch Event Facilitation
✅  Custom Campaign Messaging Themes (e.g. intersectionality, allyship, neuroinclusion)
✅  Follow-up Engagement Pulse or Culture Check-in


4. Inspirational Speakers

Bring inclusion to life through powerful, lived experience stories that shift mindset, spark reflection, and drive emotional connection.


What It Is


Story-led sessions that move minds, spark reflection, and shift culture, tailored to your people, purpose, and plan.


We don’t do one-size-fits-all keynotes.
Every speaker session is shaped around your organisation’s goals, culture, and context, designed to meet people where they are and take them somewhere new.


Live or virtual speaker sessions designed to move hearts, shift narratives, and deepen organisational understanding of inclusion, belonging, and equity.


Delivered by experienced storytellers, facilitators, and leaders from diverse lived experience backgrounds, each session is tailored to your audience, theme, and goals, without falling into cliché or corporate fluff.


Problem It Solves


  • Inclusion events feel flat or safe
     
  • Sessions lack emotional resonance or real-world impact
     
  • Speakers aren’t relatable or credible to the audience
     
  • Culture moments become performative instead of meaningful
     
  • Leaders and teams disengage from scripted or generic DEI talks
     

Target Audience


  • People, Culture, DEI, and Comms Teams
  • Event and Engagement Leads
  • Executive Sponsors of Inclusion Programmes
  • ERG Chairs and Awareness Month Coordinators
     

Strategic Framing


  • Creates powerful internal moments that stick beyond the calendar date
  • Connects lived experience to organisational culture and leadership practice
  • Rehumanises inclusion by showing—not telling—what equity really looks and feels like
  • Builds energy and emotional buy-in across your teams
  • Can kick-start reflection, launch campaigns, or complement deeper culture work

Story-led sessions that move minds, spark reflection, and shift culture—tailored to your people, purpose, and plan.


We don’t do one-size-fits-all keynotes.
Every speaker session is shaped around your organisation’s goals, culture, and context, designed to meet people where they are and take them somewhere new.


Before we match a speaker, we work with you to understand:


  • The purpose of the event
     
  • Where it sits in your wider plan or culture strategy
     
  • What you want people to feel, understand, or do differently
     
  • And which voices will land with impact—not just speak with insight
     

This list is an ideas menu, not a fixed offering.

We curate sessions that reflect a wide spectrum of lived experiences, identities, leadership lenses, and emotional tones, because inclusion is not a single story, and neither is your organisation.


Lived Experience & Identity


  • What It Means to Belong (When You Never Really Have)
  • Growing Up ‘Othered’: Race, Class, Gender & Surviving Systems
  • LGBTQ+ at Work: Pride, Pain, and Power in the Everyday
  • Intersectionality in Real Life: One Person, Many Labels
  • Disability, Access & Agency: Reframing “Reasonable Adjustments”
     

Leadership & Inclusion


  • Inclusive Leadership Starts with Unlearning
  • You Don’t Have to Be Perfect to Show Up: Leadership in Imperfect Systems
  • Power, Privilege, and the Cost of Silence
  • From Allyship to Accountability: What Courage Looks Like in Practice
     

Workplace Culture & Behaviour


  • Microaggressions Aren’t Micro to Me
  • The Emotional Labour of Inclusion: Why Some People Are Tired All the Time
  • Psychological Safety Isn’t a Buzzword
  • Culture Fit vs Culture Add: Redefining What Good Looks Like
     

Resilience, Recovery & Mental Health


  • Burnout, Boundaries & Belonging
  • What It’s Like to Be the “Only One” in the Room
  • Neurodivergence at Work: From Masking to Thriving
  • Courage, Visibility, and Owning Your Story
     

Movement Building & Systemic Change


  • Why Representation Isn’t the Goal—Reconstruction Is
  • Building Coalitions Across Difference
  • Moving Past Performative: Inclusion as Infrastructure
  • The Role of Story in Disrupting Power



✅  Curated Speaker or Panelist
✅  Theme and Storyline Customisation
✅  Live or Virtual Delivery
✅  Speaker Briefing and Prep

✅  Audience Q&A Facilitation
✅  Post-Event Reflection Prompts


✅  Executive Fireside Chat or Panel
✅  Follow-Up Culture Conversation Pack
✅  ERG or Employee Storytelling Session
✅  Recording and Internal Replay Licence


5. Inclusive Product & Service Innovation

Design products, platforms, and services that meet the real needs of a diverse customer base, without bias baked in.


What It Is


A strategic review and design support service that helps organisations embed inclusion into product development, service delivery, and user experience.


We work with product, digital, and innovation teams to identify barriers, blind spots, and opportunities, so your offerings reflect the people you serve, not just the people who built them.


Problem It Solves


  • Products and platforms exclude users through bias or inaccessibility
     
  • Innovation teams lack the lived experience or insight to spot exclusion
     
  • Inclusive design is treated as an afterthought, not a core principle
     
  • Services unintentionally reinforce stereotypes or alienate audiences
     
  • Risk of reputational damage when offerings don’t reflect user reality
     

Target Audience


  • Product, UX, and Digital Design Teams
  • Innovation Leads and Heads of Service Design
  • Marketing, Customer Insight, and Brand Teams
  • Accessibility, Compliance, or Risk Owners
     

Strategic Framing


  • Expands market reach by designing for more people, not the mythical “average user”
  • Builds brand trust and customer loyalty through ethical, user-centred design
  • Reduces legal and reputational risk tied to exclusionary services
  • Embeds inclusive thinking into your innovation and development cycles
  • Links DEI to customer impact, not just internal policy

✅  Inclusive UX & Product Audit Report
✅  Opportunity Mapping by Identity and Experience
✅  Accessible Design Principles Guide
✅  Service or Product Touchpoint Heatmap
✅  Strategic Recommendations for Teams or Roadmaps


✅  Co-Design Sessions with Diverse User Panels
✅  Accessibility Testing or Digital Risk Review
✅  Integration into Product Lifecycle or Innovation Sprint
✅  Customer Journey Rebuild Workshops


6. Culture & People Integration (M&A)

Align leadership, retain talent, and reduce reputational risk by addressing the human side of M&A, early, honestly, and strategically.


What It Is


A specialist advisory service supporting organisations through the cultural and people-related complexities of mergers and acquisitions.


We help leadership, deal teams, and HR map culture risks, align behaviours, and build integration plans that reduce attrition, strengthen brand trust, and support long-term value creation.


Problem It Solves


  • Cultural fit and people risks are ignored during due diligence
     
  • Post-deal integration plans overlook human impact and identity dynamics
     
  • Talent is lost due to perceived misalignment or lack of clarity
     
  • Conflicting leadership styles and values stall momentum
     
  • Reputational exposure from inherited people issues or lack of alignment
     

Target Audience


  • M&A Leads and Integration Teams
  • HR, People, and Culture Directors
  • Transformation and Change Leaders
  • Risk, ESG, and Governance Owners
     

Strategic Framing


  • Maps cultural friction and inclusion gaps before they become reputational liabilities
  • Aligns leadership behaviours, people systems, and communications
  • Protects internal and external trust during transition
  • Helps retain top talent and minimise identity-related attrition
  • Brings the human and cultural lens into the commercial heart of the deal

✅  Cultural Risk Mapping Tool
✅  Integration Readiness Diagnostic
✅  People Policy & Process Alignment Guide
✅  Leadership Messaging Pack
✅  Post-Deal Talent and Trust Risk Report


✅  Employee Listening or Sentiment Labs
✅  Post-Merger Comms Calendar
✅  Culture Clash Scenarios & Alignment Workshop
✅  Talent Retention Pulse and Advisory


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